Sandra Peat, strategy director of ONE TWO FOUR, explains why the audience journey must be at the heart of every brand’s content strategy.
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Published three times a year, the tracker will encompass the whole continuum of screens: digital outdoor, TV sets, PCs, laptops, tablets and smartphones.
Auditing might still have a place in the UK media sector, but it’s not set for growth, writes ISBA’s Bob Wootton.
Monday night saw ITV attempt to launch a brand new dramatic franchise by plundering the depths of crime and history to bring viewers Arthur & George (9pm).
The partnership, reported to be worth £20m, is expected to “significantly expand” and enhance Game’s community events and eSports programme as it looks to “build the most valuable community of gamers.”
The dawn of a brand new month brought the same familiar genres to Sunday night’s TV schedule with a cornucopia of easy-to-digest period dramas and family friendly rose-tinted looks at Britain.
Full report available at: Mediatel Connected > AV > Radio
The Content Marketing Association (CMA) has today launched CMA Advance, a free intermediary service which utilises expertise across member agencies.
Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.