A new report from The Diffusion Group forecasts that significant revenue growth for TV and video will not happen until 2020.
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Programmatic platforms should concentrate on effective media placement – not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
Forces are at play that could change the way we measure media – and ISBA‘s Bob Wootton wonders if a more fragmented media audience could pave the way for more collaborative research.
As the FIFA World Cup enters the knock-out stages (unfortunately without the England squad), new research reveals the record-breaking impact the football tournament has had on TV viewing across the world.
Tablets are becoming an increasingly important part of the lives of 16-44 year olds, with more than half now having access to a tablet, according to newly released data from Kantar Media.
Annabel Wetton joins MediaTel from Bloom Worldwide, where she was commercial director, and will be responsible for developing the MediaTel Group business portfolio.
Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.
In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at Google’s developer conference, new ad formats and the Internet of things.
The strong growth of mobile and tablet video viewing will pose a significant threat to traditional TV viewing in future, according to an industry expert.
While the 7pm episode didn’t exactly manage to bring in an impressive audience, 5 million viewers and a 28% share was enough to secure Thursday’s biggest audience.
