More Uk articles

Germany’s historical crucifixion of Brazil in the World Cup semi-finals on Tuesday has become the most-discussed single sports game ever on Twitter.

Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated – and how you can understand them better.

Finally, after four long weeks of hard drinking, rage-venting and generally sitting about on the sofa, Tuesday night saw the nation’s football fans edge closer to the endgame.

Rightster, a global b2b video network that runs more than 800 YouTube channels, said the deals will more than double the number of content partners the company works with.

A new poll by ComRes on behalf of the Whitehouse Company reveals that 40% of the UK oppose the current licence fee system and over a third are in favour of abolishing it completely.

Have World Cup advertisers alienated a huge proportion of football fans by making ads that don’t engage women?

Monday saw TV viewers being treated to a second consecutive football-free day, with normality returning for a short while as the nation’s top soaps battled it out for ratings dominancy.

Can Global’s new radio advertising platform transform the opportunities available to brands within digital streaming? Jane Power, head of radio at the7stars, investigates

It is remarkable how much we have learned about human behaviour and its causes in the past decade, writes David Brennan – but what’s even more remarkable is how little we apply them to our own business.

Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.