72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.
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After last week’s big plot revelations it seems some viewers are struggling with the new direction the Nordic-noir inspired drama was forced to take.
The latest UK advertising forecasts, released today, have been revised downwards, reflecting a more cautious outlook for UK GDP and concerns over the Eurozone in 2015.
Ad tech company MediaMath has announced the appointment of Richard Beattie as senior vice president commercial, EMEA.
Back from Las Vegas, Mindshare’s Jeremy Pounder and TubeMogul’s Jay Prasad share their key take-outs from this year’s Consumer Electronics Show.
Gary Davey, executive VP of programming at Sky Deutschland, will take on an expanded role as managing director of content, with the additional responsibility for Sky’s entertainment, film and news channels in the UK and Ireland.
He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.
David Pandit, who has held senior roles at Karmarama, emnos and BBH, will join SMG this week.
Retargeting is big business and a large part of digital marketing budgets. But does it deserve to be? Crimtan’s Robert Webster tells us why marketers might want to rethink…
Saturday night saw two old karaoke favourites go head-to-head for prime time glory as BBC One rolled out a refreshed series of The Voice UK, while ITV cobbled together Harry Hill’s Stars in their Eyes.