An industry expert has suggested the new channel will allow Sky to “quarantine” the Champions League games from the Premier League and other sports rights so its disappearance is “less obvious” when the rights end next May.
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As the way in which we shop evolves and consumer expectations change, Lee Anderson, head of marketing at Primesight, discusses how Britain’s ailing high streets could be re-invigorated.
The national newspaper industry is rethinking audience measurement – but is the debate just about whether the NRS is moving quickly enough to embrace online platforms – or is it about whether you actually believe print is dying?
Jo Baldwin, Bauer’s former digital commercial director of radio, will take up the role with immediate effect and will be responsible for leading increased digital and commercial opportunities across the company.
Involving 60 homes in London over a six-month period, the trial is to become the first substantial test of a meter design.
Billy Beane’s baseball strategy and Suárez’s performance at Liverpool throw up some serious questions about the use of data in decision-making, writes Justin Sampson, chief executive of BARB.
As Germany took the 2014 World Cup title in an extra-time win against Argentina, broadcasters around the world joined in celebrating an outstanding set of results for TV viewing from the tournament.
The Marketing Contradictionary highlights and explains common advertising and marketing terms on websites, blogs and online publications.
Just 24 hours after the Tournament That Shall Not Be Named finally wrapped up, the nation’s TV schedule snapped back into normality.
As they try to forge a contemporary audience measurement system, newspaper publishers have joined forces and served notice on the National Readership Survey. A victory for planning? asks Dominic Mills.