With the help of new consumer data from Sky, Starcom MediaVest Group’s Simon Stanforth says there are five common myths to be debunked when it comes to video.
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A new study from Ofcom has revealed how children are topping up traditional live TV viewing by watching online video clips and catch-up TV.
After a full week of everyone playing nice and getting along, Monday evening saw a fog of tension descend upon the jungle set as Edwina Curry locked horns with Hugh Hefner’s discarded and broken pet, Kendra Wilkinson.
Independent research carried out on behalf of Digital Cinema Media, claims that ads on the big screen are more than eight times more effective at making a brand “stand out” than television.
Published by Newsquest and with a 50p price tag, the masthead describes the title as “The newspaper that supports an independent Scotland”.
Media agencies have a tough road ahead of them, writes Dominic Mills – but they can reach the promised land.
The imperative for brands to adapt to the consumer has never been greater, says Havas EHS’ Tash Whitmey – so where do they begin?
New research has revealed that UK consumers are sharing over three times more information on ‘dark social’ channels – where web analytics are unable to track – than via social channels like Facebook.
Once again, Saturday night’s biggest hit came in the form of the perpetually tap-dancing, perma-smiling celebrities of Strictly Come Dancing (BBC One, 7pm), which easily eclipsed ITV’s hyperbole spectacular The X Factor (8pm).
Future say it wants to enter 2015 “a leaner, simpler business with a strategy that focuses on core competencies of content that connects its customers and clients.”