New research from the IAB reveals that UK football fans are more likely to use their smartphone to follow the World Cup than the rest of the world.
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Richard Marks of Research The Media looks at the true meaning of the words we use to describe media behaviour and suggests that whilst some definitions need clarifying, others should be banned outright.
Monday night saw BBC One once again go down the charitable route by donating an entire hour and a half to an out-of-sorts retired footballer who needed just a little bit of public attention to keep him going.
The BBC and Channel 4 have lost a significant proportion of their younger audience over the last three years, according to new figures from BARB.
In the wake of the disastrous Publicis-Omnicom affair, will the ad industry’s merger eco-system evolve? It’s already under-way, writes Dominic Mills.
The 2018 finals will be the 14th consecutive FIFA World Cup that BBC and ITV broadcast together, continuing their long-running broadcast partnership.
In the last of the series, ID Comms’ David Indo looks at transforming behaviours to maximise the value of your media agency – and outlines eight steps to a more valuable relationship.
The past weekend brought a smorgasbord of ‘event’ live television in an effort to tempt viewers away from the unseasonally seasonal weather.
In what was largely a tough month for the industry, only the ‘i’ recorded any growth in the daily market, as the Sunday Times and Observer show strongest growth amongst the weekend titles.
In this week’s round-up of everything mobile, Simon Andrews, founder of Addictive!, looks back at the key take-outs from the 2014 Apple Worldwide Developers Conference.