On Data Privacy Day, new reports from GlobalWebIndex and Ipsos Mori highlight increasing concerns over consumer privacy and how data is used.
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Research from Futuresource Consulting reveals that of the 225 million TVs shipped worldwide in 2013, 44% offered smart features and this figure is expected to rise to over 80% in the next three years.
The South Korean firm accounted for 31.3% of all smartphone sales in 2013 – almost more than double the share that Apple took.
Specific Media’s new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific’s Gavin Johnson tells Newsline why the project means big things for advertisers.
Specific Media’s new tool – which fuses data from Nielsen and BARB – aims to join the dots between TV and online to allow for a “truly robust” cross-media campaign.
The digital evolution is seeing consumers become the beating heart of a brand campaign, says SMG’s Simon Pont. But it’s more than just placing people centre stage – it’s about giving consumers a genuine role to play.
With the hoo-ha all but calmed down, last night saw residents help each other out of dire personal situations while waxing lyrical about the real benefits of the street – the lovely neighbourly vibe.
The millionth subscriber signed up on Sunday evening during Dan and Phil’s Radio 1 show.
Almost 70% of MailOnlie traffic comes from outside the UK, with the online platform generating revenue over £40 million last year.
The pressure for IPG as it waits to see what happens in a post-‘Publicom’ world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don’t help.
