The digital evolution is seeing consumers become the beating heart of a brand campaign, says SMG’s Simon Pont. But it’s more than just placing people centre stage – it’s about giving consumers a genuine role to play.
Showing 14001-14010 of 62,625
More Uk articles
With the hoo-ha all but calmed down, last night saw residents help each other out of dire personal situations while waxing lyrical about the real benefits of the street – the lovely neighbourly vibe.
The millionth subscriber signed up on Sunday evening during Dan and Phil’s Radio 1 show.
Almost 70% of MailOnlie traffic comes from outside the UK, with the online platform generating revenue over £40 million last year.
The pressure for IPG as it waits to see what happens in a post-‘Publicom’ world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don’t help.
A second deadline will give hopeful entrants until Friday 31 January to get their nominations in.
As part of a new multi-million pound marketing campaign, Sky is to release entire first episodes of its shows online to give potential customers the chance to sample its offering.
Display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before, according to the latest findings from Nielsen.
A whopping 9.3 million viewers caught up with the bout of nostalgic pandering about the good old days, resulting in the weekend’s biggest audience and a 34% share.
Despite the prevalence of multi-tasking and ‘second-screening’, a new study from TiVo claims we concentrate on the TV when it’s on.