‘Descartes’ has been designed to find the optimal mix between reserved and non-reserved media ‘to drive optimal efficiency’ across computer, tablet and mobile devices for brand advertisers.
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Perhaps due to the weather, Thursday’s soaps were dealt a harsh blow by the God of popularity. The first episode of Emmerdale brought in a surprisingly small audience of 5.4 million viewers and – unusually for a double bill – the second visit to the Dales upped the ante with 5.5 million viewers and a 29% share.
As the latest IPA Bellwether survey shows a sharp upward revision in marketing budgets in Q2 2013, Newsline has captured reaction from across the industry, including opinion from adconnection, WAA, Jaywing, MEC and Geometry Global.
From MySpace to Friends Reunited, why do so many media giants fail completely when they buy up social media companies? Media Native’s David Brennan has done his homework and now has the answer…
Sky walk away with the some of the biggest stories of the opening weekend and will show 43 live Premier League matches by 1 December compared with BT’s 12.
The latest IPA Bellwether survey, published today, shows a sharp upward revision in marketing budgets in Q2 2013 – the highest rise in almost six years.
Matches will be available for 53 countries across Europe and Latin America for free and streamed live via the ECB’s YouTube channel.
Last night’s midweek television saw the final five hopefuls of The Apprentice (BBC One, 9pm) face the ultimate challenge so far as they were tasked with not having some kind of mental breakdown on camera.
Route’s managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today’s Google Glass – and asks how much, in this digital age, has really changed at all.
Liverpool versus Stoke City on August 17 will kick off the first of the matches to be shown on BT Sport, also including Spurs v Chelsea and Everton v Liverpool.