The new technology allows brands to replace traditional CAPTCHA codes with logos and brand messages, with early partners including MasterCard and Unilever.
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Another outbreak of trebles all round as the BBC made further progress in reducing the size of its phalanx of senior executives, says Raymond Snoddy. And then, something truly extraordinary happened…
Fans of Luther’s brand of near-comic violence and ghastly murders weren’t really affected by the heat as the audience only fell by a small amount week on week.
The deal gives the BBC and BT Sport a shared rights deal of the FA Cup from 2014 through to 2018, which will be free to view on both channels.
The move to marketing services has gone so far for some publishers that they’re not even really publishers anymore, says Peter Houston, founder of Flipping Pages Media. There comes a danger of publishers trying to be everything to everyone, and they need to make sure that they add real value and don’t tarnish their magazine’s credibility in the process…
The system is intended to automate bookings across newspapers’ print and digital audiences, bringing efficiencies and breaking down silos within agencies and newsbrands.
Smart TVs are failing to impress early adopters as consumers move towards devices that are easier to use such as tablets, smartphones and other connected TVs.
In his latest blog, John Battelle examines pay per view options for newsbrands and magazines – asking what would happen if social and elastic elements were added to price of content.
The proposed transaction between CBS and Platinum Equity represents a total value of approximately £149.2 million and is said to be a key strategic milestone for CBS.
The future looks bright for paid digital video and brands need to get on board – not just big, well-established brands, but the small and medium ones too. So why has it taken so long for paid digital video to come within touching distance of the big time, and where exactly is the spectacular growth going to come from? Mindshare UK’s head of digital development Nick Adams explains…