It has suffered from a poor image in the past, but in the last ten years media barter has cleaned up its act says Frances Dickens, chief executive and co-founder of Astus Group – and as the pressure mounts to save money, expect it to become more commonplace.
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If an agency wants to get famous and secure the opportunity to produce great work in a win-win scenario, then there is a very particular client that many would never touch with a bargepole – but for the right agency it’s a gift horse not to be spurned says Dominic Mills
Andy Murray’s nail-biting victory yesterday made the second biggest audience in Wimbledon history behind Borg vs McEnroe in 1980, and the highest television rating of the year so far.
The newspaper and magazine industry has today set out plans for a new press regulator despite the ongoing Government impasse.
From 12 August the Sony Gold winning radio presenter will present between 10am and 1pm every weekday accompanied by guests from the world of sport and beyond.
NOW TV will provide PS3 users with access to Sky Movies and all six Sky Sports channels with no contract, set-up costs or installation.
The National Audit Office forecasts that the programme will complete its rollout 22 months later than planned, and only nine out of 44 local projects are expected to reach their original target of providing 90% superfast coverage by May 2015.
Digital Cinema Media’s CEO Simon Rees shares his thoughts on the challenges of connecting with today’s increasingly connected consumer – and tells us a bit more about the new mobile app currently trialing in ODEON cinemas…
In this week’s Mobile Fix, Addictive! founder Simon Andrews talks about the gradual merging of new and old TV, and explains why clever ways of using old technology can be just as interesting as the new ‘in’ thing…
The BBC’s 3D project will go on a three-year hiatus at the end of the year, despite the recent announcement that the corporation will be broadcasting Wimbledon matches in 3D.