It’s been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content – but what if the consumer was given the option to pay what they wanted? It’s not madness says GfK’s Colin Strong – and the evidence from other digital businesses suggest it’s worth a closer look…
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YouTube has announced plans to help advertisers create video content, but advertisers should be wary, says Dominic Mills – the online video giant is needlessly butting into their territory and we should expect a backlash.
The average Brit claims to record just under nine hours of TV and spends around six hours watching programmes on demand, according to the first YouView census into national television habits for 2013.
300,000 people downloaded the app after the return of Channel 4’s live programme last weekend.
With most of the country enjoying unseasonal good weather on Saturday, the BBC attempted to lure in audiences with bite sized helpings of Glastonbury and Wimbledon 2013 but they just weren’t biting.
From BP to Barclays, British brands are seeing a huge global prominence says Anastasia A. Kourovskaia, vice-president, Millward Brown Optimor. How are they doing it?
In his latest Mobile Fix, addictive! founder Simon Andrews talks mobile spend, his favourite winners (and losers) from Cannes, the development of newTV and online privacy.
Listen to Freesat’s Emma Scott, Decipher’s Nigel Walley and Channel 4’s creative lead, David Amodio, discuss the future of iPlayer, Freesat’s new app and whether ITV’s new ad-free ITV Player will prove a success…
Airport operators are increasingly investing in pre-flight facilities for wealthy, private jet travellers – and with it a whole new advertising opportunity has arisen. Here, Tom Goddard, executive chairman of Adlux explains how luxury brands can really target their in-transit audience
The OFT today cleared the local newspaper joint venture involving Daily Mail & General Holdings Ltd, Yattendon Group plc, Trinity Mirror plc and other investors.