Reporting to Evelyn Webster, executive vice president of Time Inc., Marcus succeeds Sylvia Auton who retired in May after 36 years with the company.
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Unlike some industry voices, Dominic Mills doesn’t believe the public needs protecting from native advertising – but the ads do need to be clearly labelled and those brands that slip up can do irreparable damage…
Deep analysis of desktop and tablet traffic across InSkin Media’s premium UK network confirms that high click-through-rates on optimised tablet advertising formats are genuine.
From programmatic to native advertising, Peter Houston looks at five things that have vexed magazine people in 2013 – that we’ll all still be talking about in 2014.
Ooyala’s Q3 2013 Global Video Index shows that as more premium, long-form content becomes available online, consumers are increasingly turning to mobile phones and tablets as first screen devices.
Responding to the problem of online ad ‘viewability’ Google has said that it will now begin charging advertisers only for ads that are seen.
Bauer Media has announced that Catherine Gort has been appointed marketing director for its Place Portfolio, Northern England and Scotland, with immediate effect.
The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight’s Lee Anderson
The agreement is to become the first time media planners will be able to examine how their clients’ TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.
This week saw the Media Research Group’s annual conference take place, pulling together the best research the industry has seen over the past twelve months into one packed day.
