BSkyB has seen an 8% drop in profits in the last quarter, but the satellite broadcaster looks unscathed in the pay-TV sports battle with BT.
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Wednesday heralded a blockbuster night for soap fans as not just the usual one, but two ITV soaps treated viewers to feature-length specials.
Priced at £100, the seven inch tablet – which Argos says is aimed at the “tweenie” market – undercuts Tesco’s recently launched Hudl by £20.
Last week the RAB unveiled a new study demonstrating that brands using radio for advertising get almost eight times the return on investment. Here, the RAB’s MD, Simon Redican, makes the case for a change in spend.
The latest IPA Bellwether survey, published today, shows that marketing spend was revised higher in Q3 at the strongest rate in nearly 13 years.
Too many people in the media are guilty of taking local newspapers for granted, Says Raymond Snoddy – but the local press is always with us and has admirably stood out from the crowd in recent weeks.
By 2018, the Online TV and Video Forecasts report states that 520 million homes in 40 countries will watch online television and video (both paid-for and ad-supported) – more than three times the number in 2010.
The news follows details of the iPlayer’s evolution announced by director general Tony Hall, in which he described a ‘next generation’ platform that would act as the ‘front door to the BBC’.
Peter Houston, founder of Flipping Pages Media, investigates the reasons behind the growing backlash against a format that was touted earlier in the year as the saviour of the marketing business.
Speaking at the IPA’s Eff Fest on Tuesday, the chief creative officer of The Portas Agency said imagination and creativity are key if brands to are to survive the “consumer evolution”.
