Advertisers, agencies and publishers will be able to record how many people, by age and gender, are seeing their ad across TV and online – both combined, or exclusively across either platform.
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The first day in a fresh week of TV brought a new episode of Crimewatch (9pm) to BBC One and due to the unprecedented amount of media coverage, helped double its audience compared to recent efforts.
Language, whether we like it or not, changes all the time. The word ‘newspaper’ is no exception, which is why we are starting to use a new term these days. Here, Rufus Olins, CEO, Newsworks, explains the shift to ‘newsbrands’…
The latest Global AdView Pulse report from Nielsen has revealed marketers are continuing to slowly increase their global ad spending – but the UK is down on last year.
Over one in three Millennials watch mostly online video and no broadcast TV, according to research from the New York Times.
The multi-billion pound internet giant has announced plans for a shared endorsements policy change, which will see people’s faces and comments about products and places put into adverts, starting 11 November.
A High Court ruling has forced TVCatchup to remove 21 of its channels aired by broadcasters ITV, Channel 4 and Channel 5.
The mayor of London, Boris Johnson, has lambasted the Privy Council and the government’s proposals for a royal charter in a strongly worded article in the Sunday Telegraph.
BT will offer Sky Movies for a monthly subscription that customers can add to their existing TV package from October 26.
If it is the advertising that makes the brand promise, then it is the role of content marketing to show how brands live up to it. But in the tragic case of BT.com it has turned into an irrelevant, useless mess says Dominic Mills.