What lies behind the decision to share content? After extensive studies, researchers Euan Mackay and James Burke of Kantar Media: Custom say they have found exactly what it takes for something to go viral.
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New research from TiVo finds no significant difference in the amount of traditional TV viewing between the self-reported Netflix and non-Netflix households.
TV Overnights: combined might of Coronation Street and Long Lost Family secures Monday night for ITV
Monday night saw Long Lost Family’s (ITV, 9pm) penultimate episode up the stakes by devoting an entire episode to one person’s search for her mother, so you just know the precious tears were in plentiful supply.
Shareholders, which include the BBC, ITV, BT and TalkTalk, have already begun discussions to expand the service to connected TVs, smartphones and tablets.
Want to know how to ‘kill’ the traditional TV industry? It’s easy, says Jeremy Toeman, CEO of Dijit Media. Come up with a cash flow of roughly $70 billion. That’s it. Pure and simple.
ITV has today reported that TV ad revenue for the first half of the year was down 3%, but the company expects a good third quarter with an anticipated 9% boost as total revenues increase by £30 million.
Mobile and tablet devices accounted for 32% of all requests in June, while PCs made up a record low of 44%.
As Omnicom and Publicis announce a merger that will create the world’s largest marketing and advertising powerhouse, Dominic Mills asks why neither party seems to be able to provide a decent rationale for such a move – and concludes other forces are at work…
New York’s Pivotal Research Group has cautioned that media owners whose revenue base is skewed towards advertising – and especially those whose advertiser base skews towards large brands – are likely to see negative impacts from the Publicis and Omnicom merger.
Titles including Front, Loaded, Nuts and Zoo have been given until 9 September to cover their front pages, or they will be taken off sale.