‘Dumb Ways to Die’ might have won five Grand Prix prizes at Cannes, but it’s a joke, argues Dominic Mills. A nice piece of work, of course – but public safety ads are a lot easier to do than solving the major marketing challenges for the serious clients who look to Cannes for the inspiration to really shift attitudes and products.
Showing 14931-14940 of 62,631
More Uk articles
Mobile application ‘cinime’ will enable cinemagoers to use their smartphones to interact with the big screen – aiming to ‘enhance’ and ‘complement’ the cinema experience, without interrupting it.
The BBC will make available 10 streams of Wimbledon 2013 across mobile, tablet, computer and connected TV devices, as well as over 170 hours of live radio coverage.
Latest ZenithOptimedia report says growth is being driven by ‘digital innovations’ – such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices – as online video and social media continue to grow at approximately 30% year on year.
As Facebook announces Instagram’s newest adoption – a potential ‘killer’ feature for advertisers across the globe – Simon Andrews, founder of Addictive!, takes a look at the rivalry between long and short video.
Prime time scripted drama was in short supply last night as the TV schedule was awash with cheap ‘documentary’ shows, with viewers drowning in a sea of observational reality programming.
The campaign supports the corporation’s on-going aim to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee.
“iPlayer, 4OD, ITV Player – they’re all dying out. They’ve had their day in the sun,” said Decipher’s Nigel Walley at this year’s Connected Consumer conference on Wednesday – and it’s the STB that is going to put the nail in the coffin…
Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.
The audience research community has welcomed news that BARB, the official source of television viewing figures in the UK, is to collect census data for TV viewing through all computer devices, including tablets.