Richard Dunmall joins Bauer Media UK from Naked Communications and will lead the sales teams for brands including Heat, Grazia and Magic.
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Users will have access to 18 applications overall, with more being added next spring.
Out-of-home media do not audit comfortably says Route’s James Whitmore – so he’d like to suggest a staging post to help the sector overcome some inherent problems. The first step is to imagine our solar system…
Speaking at the International Content Marketing Summit on Wednesday, the UK managing director of VICE told brands that authenticity is central to storytelling.
The grand finale of Mystery Map (ITV) saw Mulder and Scully investigate ‘spooky’ footprints in Devon and a wild cat that terrorised Cornwall.
Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
Speaking to Newsline at MediaTel’s 2013 Automated Trading Debate, Videology’s Rhys McLachlan said it will be very difficult to “fight the rising tide” of automated trading, “irrespective of your media.”
The company now covers almost half of the subscribers at Virgin Media and a third at ONO.
David Ogilvy once said that the problem with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say. Here, David Brennan tries to untangle the contradictions…
As the International Content Marketing Summit kicks off today, Raymond Snoddy asks if this new trend is really different enough to declare itself a new species of communication – and stumbles on some troubling questions.