While consumers are both cord-cutting and thinning their pay-TV services, an equally large threat is presenting itself, according to Digitalsmiths: ‘cord-cheating’ – with major revenue impacts.
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As the BBC sinks into yet another crisis, the future of the BBC Trust remains in the balance. Should it simply be put out of its misery? The answer from Raymond Snoddy is an emphatic no.
There has been a lot of confusion in the UK about Native Advertising, and, despite its obvious – and less obvious – benefits, there is already a backlash growing. Here, Greg Grimmer digests the arguments and explains what we need to do to make it work.
Netflix, home to House of Cards, Arrested Development and Breaking Bad, has signed a deal to see it offered on a pay-TV platform for the first time.
49% of 18-24 year-olds living at home with their parents said that they felt ‘highly inclined’ to sign up for an online subscription video service once they move out on their own, compared to 31% that said they would sign up for a traditional pay-TV service.
‘The Grid’ has been developed in response to consultation with agencies and brand owners who expressed a need to expand premium full-motion campaigns into key city centre environments.
There is no indication from Instagram’s director of business operations on what form the advertising might take, however indications point towards search ads, or ads in the app’s “Discover” section.
ITV4 has been home to the Tour De France for UK viewers since 2002 and under the new agreement the channel’s coverage will continue until the end of the decade.
Kevin Spacey hit the nail on the head when he said on-demand platforms will continue to be embraced by broadcasters and audiences – but the industry must not lose sight of the traditional viewing model says Julie Parmenter, MD at TV post production house, Molinare.
Banks, with the inclusion of gay people in a host of their recent ads, seem to be reflecting modern life much better than most. Mainstream advertisers should take note, says Dominic Mills.