How can you turn 1 million into 32 million? How can 6 plus 17 equal 87? No, we’re not bad at maths; we’re just demonstrating the magic multiplier effect of brilliant content on your brand’s Facebook page, then integrating that with a TV campaign…
ESPN Player, the sports media company’s broadband service across the EMEA region, is extending beyond desktop computers for the first time, launching as an app on Apple iPads.
Wednesday night saw the debut of new acclaimed mystery drama The Town (9pm) on ITV1.The impressive cast was led by Andrew Scott (the creepy Irish Moriarty in Steven Moffat’s Sherlock), a man returning to his home town after ten years in the big smoke. Naturally family and friends had changed but to what extent? When… Continue reading TV Overnights: ITV1 secures 4.3m with creepy homecoming drama The Town
Social media is a great space to incorporate into your marketing mix if – and only if – you are prepared to open up your business and offer the consumer a unique insight says Andrew Gilhespy.
The results of a new study suggest that brands should invest in online video as it “maps engagement, sharing and purchase behaviours.”
Forget all the dodgy opinion polls, petitions and the ceaseless whining of Hacked Off. We have now got to the heart of the matter and there is more than a decent chance that Leveson could, against all the odds, turn out well for both the press and the public, says Raymond Snoddy.
Tuesday night brought us the latest UEFA Champions League game courtesy of ITV1. Adrian Chiles and his happy face brought us pre match analysis at 7:30pm with the help of Gareth Southgate and permagrump Roy Keane.The Group B face-off between Olympiakos and Arsenal kicked off 15 minutes later, live from Karaiskakis Stadium in Athens.After 38… Continue reading TV Overnights: Shirley’s agressive freak out nets 7.7m for BBC One
BT Vision has signed a contract with Universal Networks International, the international channels division of NBCUniversal. This will see leading channel brands, Universal Channel, Syfy and E! Entertainment added to its linear line-up, which will launch in the coming weeks.The three channels will be streamed live and, early in 2013, BT Vision customers will also… Continue reading Universal Channel, SYFY and E! Channels to launch on BT Vision
Bold, brash, big headed and bravely going where everyone else fears to tread, the Managing Director of Mail Newspapers, Guy Zitter, has been calling the shots down in Derry Street since most media buyers were still in short trousers – and the years haven’t mellowed him.
Providing evidence-based recommendations for businesses on how best to approach investment in advertising, the findings concludes that stirring consumers’ emotions as well as providing highly creative advertising will always bring in the highest profits.
