Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
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Former Times editor James Harding has been appointed as director for BBC news after new director general Tony Hall outlines aims to build a senior team that will “define the BBC” for the next decade.
Though multi-tasking in front of the TV is common, viewers are not widely using applications designed by broadcasters to accompany television programmes, finds latest NPD study.
Guardian Media & News and Faber and Faber will be joining forces to offer a unique publishing opportunity built upon “independence, innovation and quality” in a bid to supplement decreasing ad revenues that print is struggling to sustain.
Mobile advertising is facing a serious crisis according to many experts and the issue has dominated recent Newsline editorial and MediaTel conferences. So what advice is being given to mobile marketers? Here, Millward Brown’s Hannah Walley shares her thoughts…
New research shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526 million annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.
BARB appoints Joe Lewis as project director and welcomes Gary Roddy into its client services team.
I do like a nice advertising spat, says Dominic Mills, and the row between BT and Sky over the latter’s refusal to take its ads to promote BT’s Premier League broadcasting, has all the hallmarks of turning into a real ding-dong…
Saturday night saw ITV take another victory in the on-going battle with the BBC, siccing their most vacuous and piercingly gaudy programmes on each other.
LG will be the first company to integrate PayPal into its Smart TV platform, allowing users to purchase products via their TV sets/