Millward Brown’s Futures Group believes that the emergence of “mobile as remote” will make it a central pillar of smart communication plans; that omnichannel marketing will help brands build on meaningful moments of engagement, and that social TV will grow up and become part of the narrative rather than a conversation about the narrative.
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We know that many consumers are under financial pressure and households’ Christmas expenditure on food and drink will be down a considerable 8%. The question is, which supermarkets will be impacted most? By Steve Smith, Starcom MediaVest.
The editor of The Times, James Harding, has resigned saying that it has been made clear to him that News Corporation would like to appoint a new editor.
All of Britain’s broadcasters, including the BBC, without hesitation broadcast and highlighted the embarrassing call to Jacintha Saldanha without ever presumably pausing to ask whether any permission had been granted. Here’s where the blame should spread wider. Much wider.
Last night saw the BBC aim squarely for the finicky older-in-life market and once again secured a shot straight to the head.The forth episode of the twilight romance series (no, really not that one) Last Tango in Halifax (9pm) continued to perform impressively well for BBC One, gaining what seems to be a very dedicated… Continue reading TV Overnights: Walford’s festive brand of joy & happiness nets 7.7m for BBC One
With digital and data in the driving seat, it’s talent and creativity we need to harness the potential, says Dean Wilson. And media needs to learn how to roll with the punches and abandon “this is how we do it” for “this is what we need to do”.
Designers and researchers at MBA Online have produced a thought-provoking infographic highlighting the astonishing rise of Android.
US cable operators in 2012 have continued to lose video subscribers at around the same rate as a year ago, reports Media Post. Is it a sign of things to come for the UK market?The US are expecting the future for cable operators to only grow more problematic and for 2012 US cable subscribers are… Continue reading Cable operators continue to lose video subscribers
it’s so damned busy at this time of year for us media people; almost to the point where work starts to interfere with Christmas lunches, drinks and parties. So, when you do have time to shop, here’s a list of perfect Christmas pressies for overworked media execs…
UK advertising is set to grow between 3% and 4% this year and next – with TV for 2013 described as optimistic, forecasting 2% growth, while Print’s outlook has deteriorated.