Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees…
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Sky Go, the TV service available at no extra cost to Sky customers across PC, laptops, iPhone and iPad, will be available to download from Android Market across a selection of handsets by the end of February 2012.
Is media – especially media research – ahead of or behind the curve? Is it driven by art or science?
talkSPORT owner UTV Media has urged 5 Live and 5 Live Sports Extra to act on the BBC Trust’s findings following a review of the stations.
BBC iPlayer and ITV Player will now be available to Sky subscribers via the VoD service Sky Anytime+.
How do brands balance their use of the tried-and-true media with the new and never-been-done channels that are now being developed? Jana Eisenstein, UK managing director at Videology explains how to view risk in an era of constant change…
Liverpool’s 2-1 defeat over Manchester United in Saturday’s FA Cup game attracted more than six million peak viewers on ITV1 and ITV1 HD.
James Whitmore, managing director at Postar, wonders whether advertisers will go for the “old school” spectacular route when it comes to the Olympics, making a statement and splashing the cash OR get down and dirty on the ubiquitous screen, capturing data, creating “dialogue” and driving purchase?
The BBC’s director general Mark Thompson plans to step down after the Olympics.
Investor concern about the threat of disintermediation by the likes of Google is generally unwarranted, according to Pivotal Research Group. The search giant is unlikely to pose a real threat to big ad agencies such as WPP, the company’s latest report says.