Alice Dunn, marketing executive at Kantar Media, looks at festival-goers as the summer season kicks in – a group that is significantly more likely than the average adult to be among the heaviest fifth of consumers of cinema, internet and outdoor media…
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Advertising may be ubiquitous on smartphones across network operators but, according to new research from YouGov, British consumers grudgingly accept placements as part of their day-to-day mobile experience but consider them intrusive and tend to ignore them altogether.
Arqiva’s SeeSaw, the online TV service has been bought by a consortium of investors for more than £10m.
PlayJam social and casual games are now available across Samsung’s Smart TVs and blu-ray players via Samsung Apps.
The Daily National newspaper market saw a return to the norm after last months slight increase of 0.1%, as the Total Daily market fell 0.9% PoP.
So Richard Desmond said last month that the Express titles (including the Daily Star) are not and were never up for sale. This is a totally mischievous remark from someone who revels in controversy…
Simon Andrews, founder of the full service mobile agency addictive!, on the creative thinking required for the next phase of mobile and internet-driven smartphone take-up…
According to a Reuters report late yesterday, Daily Mail & General Trust is planning its own new mass-market Sunday tabloid to fill the gap left by The News of the World.
A statement released by James Murdoch this morning confirms Tom Mockridge replaces Rebekah Brooks as CEO of News International.
Rebekah Brooks, chief executive of News Internatonal, has resigned.