Opportunity, technology, consumer needs/expectations and infrastructure were probably the key words and phrases at our Retail and Media breakfast event held in association with O2 Media earlier this week, which was attended by an invited audience representing leading agencies, media owners and some of the country’s biggest retailers.
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Takeaways from The Big Tablet Debate – a Haymarket and News International event held at Altitude 360 this morning…
O2 Media confirmed that the ‘mobile wallet’ will launch in the second half of this year at MediaTel Group’s Retail and Media event on Wednesday, in association with O2.
“Check-ins are dead – it’s hard for the consumers and for the staff,” according to Harriet Williams, digital marketing manager at Debenhams.
BARB will take a major step towards the measurement of television viewing on PCs, laptops and tablet devices with the initial rollout of a web TV viewing meter in 100 BARB panel homes during the second half of 2011.
100,000 people are now paying to read The Times and The Sunday Times online – a year after News Corporation decided to put the newspapers behind a £2 a week paywall.
Chris Blackhurst, City editor at the London Evening Standard, has replaced Simon Kelner as editor of The Independent.
In response to Raymond Snoddy’s article ‘Jeremy Hunt may be a classy lambada dancer but unless he listens he won’t shimmy his way out of this one’, OMG!’s Roger Gane and the Broadcast Journalism Training Company’s Steve Harris comment.
Agencies have an important role to play to help position mobile in the media mix, according to the panel at MediaTel’s Retail and Media event yesterday, in association with O2 Media.
Mobile is a “great channel” to acquire new business, according to Debeham’s digital marketing manager Harriet Williams.