The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
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Virgin Media are striking a deal with Spotify to offer broadband customers discounts on the music service. The deal will start in the next few months, and is the first between Spotify and a UK-based internet service provider (ISP).
An exhaustive study of the future of poster advertising in the UK by lifestyles and environments agency Kinetic Worldwide, reveals dramatic change is afoot for the oldest form of advertising.
Raymond Snoddy: Things are moving so fast with one journalistic atrocity following another on a daily basis, each worse in some telling aspect than the one that has gone before, that something urgent now has to be done…
A new eMarketer report estimates that 158.1 million US internet users will download or stream video at least monthly in 2011 – but this doesn’t mean they will be cutting the cord on their pay-TV service.
The BBC’s first foray into internet connected televsion apps is proving very popular with users.The BBC news app reached 17,000 downloads in its first week on the Samsung smarthub connected tv device. The app is already available on mobile devices such as smartphones and tablets, with over six million views globally, around half from the… Continue reading BBC news app hits 17,000 downloads in first week
Toby Beresford, co-founder of www.pailz.com, explains gamification, interactive media, and ‘eating your own dog food’…
Northen & Shell has said that it intends to offer collaborations with advertisers across its newspaper, magazine and television properties, comparing it to the model adopted by Apple.
According to a research report from the Bank of America, “the approach for Synovate by Ipsos has underlined the strategic attraction of Aegis’ assets and sharpened focus on its sum-of-the-parts”.