Television culture is shifting rapidly at the moment and with so many services in the market, it is hard to keep up – not to mention the number of terms used to describe all these new services and new technology. Here is an overview of each service…
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The morning session at this year’s MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what ‘connected TV’ actually means and where the opportunities lie.
Raymond Snoddy gives an insight from Tuesday night’s launch and accompanying debate of the near-instant book ‘Mirage In The Desert? Reporting the Arab Spring’ – a book which tracks who ‘won’ and who ‘lost’ the media battle…
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q3 ending a three-quarter period of decline, as companies increased expenditure to promote new products and maintain market share amid strong competitive pressure.
What was always seen as TV’s greatest weakness – its passive audience – is actually its greatest strength. It’s a fact of life that the predominant mindset when we are watching TV is “entertain me… but don’t make it too hard!”
MAGNAGLOBAL has released its updated US media owners advertising revenue forecast, which remains unchanged for this year at 1.6% growth, including the impact of political and Olympics advertising. The company expects media suppliers to generate $173.5 billion of advertising revenues in 2011.
Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences…
Netflix has decided to shelf the idea of splitting the video service into two brands – Qwikster to sell DVDs and Netflix for streaming.
The Independent is set to launch a paywall for non-UK readers, an iPad app and cut more than 70,000 free bulk copies from its circulation in a bid to reinforce its credentials as a premium multimedia title.
Neil Sharman, head of research and analysis, Telegraph Media Group, says that in tough times ad-land needs a monument of hope. He unveils the kind of statue he has in mind…