More Uk articles

The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.

Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners. 

Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it.

A new tool aims to improve diversity in image generation, while a blueprint is available to support companies to establish ethical AI policies.

US broadcasters and press have been slow to highlight the former president’s failings, from his ramblings to inaccurate statements. It’s not too late to take a radical approach ahead of November’s election. 

The agency partnerships chief has some good advice for those entering the industry and reveals her must-read WhatsApp group chat.

According to an IPA report, this suggests the impact of SVOD is ‘less significant than previously imagined’.

DMPG will sit under Havas’ CSA data and tech consultancy division.

She becomes chief planning officer, a newly created position in North America.

Global retains the Tube contract and JCDecaux the bus shelter contract for a further eight years.