Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
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Credos reflects on the ASA’s ad campaign and the benefits of improved public trust, thanks to a better understanding of its role.
In the past year, Invibes has executed over 300 travel campaigns, showcasing its expertise in delivering impactful ad solutions tailored to the diverse objectives of brands.
Nabs CEO Sue Todd discusses the impetus for launching the Managers’ Mindsets initiative and considers best practice for increasingly younger managers being asked to wear more hats.
Exclusive: Barb is in active talks to join Origin under a plan that would see the cross-media measurement platform incorporate two reports with different viewability standards.
Understanding human psychology and behaviour helps us find real insights. But this approach tends to be absent when it comes to the comms plan.
| Maria Iu
The BBC concluded its public interest process this week and the media regulator will now begin its own assessment.
Analysis: The public-service broadcaster’s stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with “platforms” as distribution vehicles.
The ongoing regulatory and legislative actions in the US, EU and UK could transform the digital industry. Movement for an Open Web rounds up the latest and explains what you can do.