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Croud chief strategy officer Avinash Kaushik passionately argued that the vast majority of current media planning practices fail to focus on outcomes.

The event will take place on 29 April 2025.

Beeftink is retiring after 18 years at the agency trade body.

During Black History Month, The Media Leader asked media and advertising leaders what is the one most effective change to make to bring about more equitable representation in the industry.

Exclusive: Louise Crosby, Owen Griffiths and Dan Petrie will replace Ben Walmsley, who moved to parent News UK in the summer.

Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.

Recent data suggests brands may be spending too much on social. But paid social isn’t performing badly — quite the contrary. The key lies in understanding how and when to use it. 

The biggest question of all, if Dovid Efune succeeds in his bid for the Telegraph, is the extent to which the newspapers will have editorial independence. 

All Ears research found that less than a fifth of managers received any training in this area, while three-quarters have suffered mental wellness challenges themselves.

The broadcaster saw linear ad revenues drop 16% in 2023. Digital revenues grew 10%, but investment in C4’s digital transition led to a record deficit of £52m.