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Artificial intelligence promises dramatic reductions in the future cost and carbon footprint of television as it migrates from broadcast to streaming. IBC also revealed how it will be possible to create even more TV in total, and give advertisers an inventory boost around live events.

The company’s solutions can help brands become more environmentally friendly, bridge the gap between digital engagement and physical dealership visits, target the right people and capture attention.

Jack Benjamin and Omar Oakes discuss the major stories of the past week, including the proposed sale of The Observer to Tortoise Media, scenes from recent Radiocentre, Thinkbox and Who Cares? events, and product updates from Meta and Snap.

Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.

The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.

Aggregate attention time matters. It’s astonishing that some in our industry still don’t take attention time seriously. 

The toolkit is accompanied by a report that identified key barriers for change.

Radiocentre CEO Matt Payton said “we could be looking at one of the best-ever years for commercial radio” if H2 forecasts are accurate.

From high-profile resignations at the JC and to the impending Daily Telegraph sale, openness on ownership should apply to all our media.

The OOH owner’s co-founder on patience, curiosity and what his Gen Z perspective brings to clients.