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The tech giant unveiled a slew of new AI tools for marketers at its Marketing Live event on Wednesday.

She will run day-to-day operations at the media barter company.

The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.

Chief revenue officer Dom Williams is leading the effort and competing in the inaugural fundraiser — a round-robin tournament where media leaders will square off in games of padel.

The new Audience Takeover product can target specific audience types, combining first-party data signals with premium formats, for brands looking for something a little different.

Closing down DCMS could bring savings as its various functions are moved to other departments, but is it worth losing a dedicated voice for media and other creative industries at the cabinet table?

The Eurovision ship may have set sail, but the lessons remain when it comes to strategic campaign planning, utilising contextual capabilities and leveraging predictable patterns of engagement.  

Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.

It will be the first UK broadcaster to bring video content to the streaming giant.

The purchase cycle may be evolving, but the key lies in the accessibility and functionality of first-party customer data, its deployment and its effective application.