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In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.

DMG Media CEO and UM global CEO join Steven Miron as headline speakers at the event in October.

The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.

While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.

With a new government on the way, we must show that when the industry is called to act, it can do so successfully — this is where the Online Advertising Taskforce comes in. 

Bolloré spoke to The Media Leader after the announcement of Converged.

It is listened to for a weekly average of 16.3 hours by UK adults, Rajar Midas data found.

Speaking to Mark Read at Cannes Lions, Elon Musk believes X is evolving its commercial offering with a push to improve ad targeting and giving users content they find useful

Jury president Prerna Mehrotra said the decision was unanimous for its unique and effective use of data and technology.

The 2024 edition will return to Kings Place on 10-11 December.