More Uk articles

‘Bundles are back’ as Disney reports growing profit for its direct-to-consumer business. But analysts fear streaming growth — and therefore room for competitors — is limited at best.

How advertisers manage first-party data will determine the extent of its contribution to their competitive edge. The stakes are high in this post-cookie world.

Advertisers are putting a greater focus on more accountable agency compensation and desire more transparency, according to a report from the World Federation of Advertisers and MediaSense.

A total of eight media owners presented their ideas to advertisers and agencies.

The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.

The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.

Journalism isn’t as important to huge swathes of the population as some of us think it is. Arguing that its future simply sits with expecting readers to pay doesn’t stack up to real-world scrutiny.

Richard Kirk and Simon Carr shared ideas about how media planning will evolve in the future.

Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.

The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.