More Uk articles

For small businesses, AI opens the door to omnichannel strategies that incorporate TV and the prospect of using machine learning to develop media plans for regional audiences. This could reshape media mix modelling by making location a central pillar.

Voxi’s summer campaign was framed around turning chicken boxes into phone stands to beat greasy screens and appeal to young social media users.

Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.

At Amazon’s London upfronts event on Wednesday, the retail and streaming giant revealed Prime Video’s UK audience reach, new ad formats and investment in live sport.

The tech platform has launched a product in beta called Moments to enable publishers to place vertical videos into articles.

The international ad sales chief on presenting TV as a convergent opportunity and his former footballing life.

So we recently found that it’s the sum, not the parts, that drives results when it comes to attention. But what about frequency? Andrew Ehrenberg, Erik du Plessis and toddlers all teach us something here.

The Springfield cats and dogs debacle was an unchecked rumour that spread far and wide. As the presidential election campaign heads into the final stretch, US media has a responsibility to counter these kinds of unverified stories.

Find out some top tips from judges on how to craft a good entry.

At Pinterest Presents 2024, executives showed off new AI solutions for advertisers and urged brands to support both business and moral values by moving spend away from the online advertising ‘duopoly’.