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Adwanted Group, parent of The Media Leader, has announced its 10th acquisition with Teeps, a specialist in digital audience activation. The move follows the integration of MediaSpecs in December 2024. It marks another step forward in the digital transformation of Adwanted, which was historically rooted in traditional media such as TV, radio, OOH and print. Founded… Continue reading Adwanted Group accelerates digital shift with acquisition of Teeps

Growth in the number of SMBs is key to the success of Snap, Pinterest and Reddit. But each company has more up its sleeve in the medium-to-long term.

The big media agencies are damaging the outlook for UK broadcasters through opaque trading practices that do not give them a fair share of client spend.  

Adopting a coaching culture benefits every level of an organisation by making continuous learning and development both expected and encouraged.

The Allwyn UK CEO will succeed Alessandra Bellini, who will continue to work with the organisation as UK chair of Ad Net Zero.

A deal was signed in 2016, with the companies relaunching the site the following year.

MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.

Engagement through rage can drive users away. Smart platforms will attract those seeking more positivity, providing advertisers with greater environments to spend.

The broadcaster intends to relaunch its streaming offering this year, with an eye towards attracting SMBs by simplifying its ad buying platform.

Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.