More Uk articles

ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.

It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.

Ipsos has confirmed it is talks to purchase Kantar Media. Doing so would consolidate its control over TV ratings measurement for a supplier that already works with several JICs.

Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there’s never been a better time to plan media.

Appointment follows deals with Disney+ and YouTube, and three recent hires in the department.

Progress in online audience measurement means putting humans at the heart of media and working through a deep understanding of real people. Not IDs, devices, users or accounts.

Sky Media’s advertising chief has pledged to “drive change” as the TV sales house looks to “fully reimburse” clients underpaid for ad revenue over several years.

2025 will be a “whole new world” for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.

Mahon will discuss the unique role of BVOD in a competitive streaming landscape.

The Media Leader asked some of the UK’s top strategic minds to share their thoughts.