More Uk articles

New EU rules on green claims will set global best practice for how brands communicate their sustainability credentials. Here’s how brands can adapt to win.

Advertisers often ask: “What’s happening in culture?” The Guardian has found some key shifts and explains why marketers should care about these zeitgeist moments.

According to an analysis by Mantis, use of keyword blocklists has affected advertising on a significant number of brand-safe Halloween-focused news stories this autumn.

The prime minister said publishers should have control over and seek payment for their work as AI continues to transform our economy and way of life.

We have discussed social identity and how parts of the media fuel conflict. In this final instalment, let’s look at what we can do to fight identity-threatening content. 

The Data Use and Access Bill also aims to make data more accessible for researchers tackling online harms.

The cruise brand replaces TSB, which had been headline sponsor for 9 years.

We need to revert back to the basics of TV campaigns — reaching mass audiences and building brands. Let’s focus on the quality of the content and less on buying mechanisms driven by preference, convenience or even agendas.

Ideas become easier to realise when tools cost less, resulting in more creativity. Gen AI can help us all progress our creativity and output, regardless of skill and talent.  

It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.