Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
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WPP shares have fallen c10% over the last month, reflecting concerns over global macro risks, commodity cost inflation and the potential fallout from the Middle East and Japan, according to BofAML.
BBC One’s Silk attracted more than 4.9 million viewers last night to claim the 9pm to 10pm peak-hour ratings.
Ross Williams, research manager at Ipsos MediaCT, introduced the second panel at MediaTel’s “Come on Mobile! Stand Up Deliver!” seminar on 18th March 2011 with this presentation.
Jeremy Copp, Vice President Mobile, Europe at comScore, delivered this mobile presentation at MediaTel’s “Come on Mobile! Stand Up and Deliver” seminar on 18th March 2011.
Mobile adspend during 2010 was worth £83 million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009, according to the latest IAB and PwC Mobile adspend report.
The UK’s online population has remained above 40 million for the second month in a row. January saw 40.1 million users go online, according to data recently released by UKOM.
Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.
Dominic Finney, founder and director at FaR Partners, on the role of brand metrics and measurement standards in driving absolute spend growth in digital.
Agencies are interested in mobile but there is still limited understanding and expertise around mobile advertising, was the general view at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event last week.