eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).
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Coronation Street’s week-long 50th anniversary celebration continued to woo viewers; with last night’s post-tram crash show attracting a peak audience of more than 11.2 million viewers.
Globally, online video advertising budgets will come from print and from TV, not from online display or search, according to Bill Lederer, CEO of Kantar Video.
Jim Marshall wonders whether MediaTel’s recent TV Summit makes the case for scaling up to a full TV Conference now – the sort of TV conference that used to happen in Monte Carlo and Barcelona some years ago when everything was less complicated, more profitable and more profligate…
Martin Kelly, managing partner of Infectious Media, and former media director at Agency Republic, has published a series of predictions for the European buy-side market in 2011 that will chime with some and concern others.
The start of ITV1’s week long celebration of 50th anniversary of Coronation Street got off to a flyer with an average audience of 12.4 million for 8.30pm edition (peaking at 12.8 million).
GroupM’s expectations for the global advertising economy are slightly more bullish than those released by Zenith yesterday.
Advertisers today welcomed Culture Secretary Jeremy Hunt’s announcement that the UK is pressing ahead to achieve up to 90% coverage for “superfast” broadband by 2015.
In response to Raymond Snoddy’s column ‘CRR: “Something must be done about the current state of sterility”‘, David Spon-Smith, consultant at Accenture, believes there is no need to single out ITV any longer…
Last night’s X Factor results show on ITV1, pulled in an impressive average audience of over 14 million. The programme, which featured the first live performance on British television of the cast of hit US show Glee, peaked its viewing at 15.7 million during the last fifteen minutes of broadcast.