Alex Hunter, the IPA’s finance director, on the rewards and risks of social media advertising…
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Sky has released its financial figures for the nine months ending 31 March 2011, revealing strong growth for the company. Revenues for the past nine months rose 14% to £4.8bn. In the January to March period, revenues grew 13% to £1.46bn.
WPP provided a positive statement this morning, upgrading its 2011 forecasts to growth of over 6% rather than the 5% previously forecast.
Pilar Barrio, head of social at MPG Media Contacts’ social media arm Socialyse, provides six tips for integrating social media into your marketing communications…
At the recent MRS annual conference, Nick North, chief marketing officer at GfK Media, took a look at why attitudinal research is still key to understanding audience engageme… and why watching your favourite show is a little bit like falling in love…
A new report in the US by Nielsen says that almost half of all U.S. citizens – 143.9 million – viewed some video online in January this year.
Data recently released by Kantar Media shows that the online population in Great Britain grew by just under 2% in the past year. A monthly average of 37.5 million people were online in GB from January to March 2011.
The invention of the iPad was predicted as long ago as 1994…
Yahoo has bolstered its mobile and connected TV offering with the purchase of IntoNow, whose mobile platform only went live in January, and is led by Adam Cahan, a former executive at Google and Viacom’s MTV.
YouTube is said to be launching its own on-demand Hollywood film stream, in direct competion with Apple’s iTunes, according to reports today in the Daily Mail.