Warc has raised its global advertising spend forecasts for 2011 to +5.1%, up from +4.5%.
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BBC One’s new prime time drama Exile finished on a high of 4.4 million viewers to claim the all-important peak-hour ratings last night.
Mungo Knott, insight director at Primesight, on why outdoor is well placed to deliver against demanding marketing objectives in these challenging times…
Media buyers predict that online video will see the largest increase in ad spend in 2011, followed by mobile and social media.
The percentage of US households with a TV has declined for the first time ever, according to Nielsen.
Consumer charity Which? has called on the digital radio switchover target to be increased to 70%.
Twitter broke the news of Osama bin Laden’s death before President Obama gave his address to the United States.
The royal wedding of Prince William and Kate Middleton attracted one of the biggest audiences in UK television history.
ITV is expected to post advertising growth of around 6% in April, down from the 12% previously predicted, according to Merrill Lynch.
James Whitmore, managing director of Postar, on the unintended consequences of measuring “quality”…
