Raymond Snoddy: The seven-year Grand Prix deal may be messy and less than ideal but it is the clearest indication so far of what a 20% cut in revenues will mean in reality for the BBC…
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The vast majority of TV viewing will remain as linear real-time programming through to 2015, despite new technologies and different viewing options available to the consumer, according to the IHS Screen Digest TV Intelligence Service.
Jim Marshall on TV’s renewed fashionista status – something which TV’s Thinkbox, more user friendly sales teams, and the new management team at ITV should get credit for.
According to our estimates for 31 July (for Sunday Popular and Mid-Market titles), the market is now down nearly half a million copies from June’s ABC figure.
MediaTel has worked with YouGov to bring a unique consumer insight survey exclusively to the Connected Consumer product.The quarterly survey featured questions around catch-up, VOD and connected television ownership and usage.Fieldwork and sample information as follows: Q2 2011: Fieldwork 26-34 May 2011. Total sample size 2,158 UK adults aged 18+ Q3 2011: Fieldwork 8-10 August… Continue reading MediaTel/YouGov: Connected TV Tracker
Simon Willis, deputy head of broadcast at MEC, says no idea is too big to play out in a cinema environment…
Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success…
National Magazine Company, Hearst Corporation’s main UK business, and Hachette Filipacchi have been rebranded as Hearst Magazines UK.
A new series of blogs about the broadcast industry, narrated by David Brennan…
The IPA’s new Digital Business Group (DBG) aims to cater for and support those agencies for whom digital marcomms represents just one aspect of a deeper integration of technology into business. Chris Thurling, founder and managing director of 3Sixty and co-chair of the IPA Digital Business Group, explains…