Dominic Finney, founder and director at FaR Partners, on the role of brand metrics and measurement standards in driving absolute spend growth in digital.
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Agencies are interested in mobile but there is still limited understanding and expertise around mobile advertising, was the general view at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event last week.
Mobile operators are in a unique position, having a direct relationship with customers and in turn, a wealth of information about them, but are they using it to their advantage?
Mobile is expected to play an important role in the way people manage their money in the future, according to the panel at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event last week.
Speaking at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event on Friday, David Fieldhouse, owner and strategy director at Lucidity Mobile, said the heat is coming out of the app market now, after an initial gold rush.
Facebook is happy to leave innovation to Apple, according to Facebook’s head of mobile partnerships EMEA Fergal Walker.
Mobile customers will pay for “what they see value in”, which means a shift towards customers paying more for using more bandwidth, according to Facebook’s head of mobile partnerships EMEA Fergal Walker.
Ofcom has announced plans for the largest ever single auction of mobile phone spectrum in 2012 with the aim of enabling high-speed internet connectivity around the UK.
ITV1’s popular dating series Take Me Out ended on a high of 5.5 million peak viewers on Saturday night, securing the all-important prime time ratings.
Marius Cloete, head of research at the PPA, says for publishers the real game-changer isn’t developing that elusive killer app, it’s the realisation that end-users want our content and we continuously need to rise to the challenge of giving them access to it.