Ofcom has unveiled the product placement logo, which must broadcast at the start and end of shows that have been paid to include products.
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Sony Ericsson has combined gaming and mobile to launch the new Xperia Play phone – a handset based on the PlayStation Portable.
Ant & Dec’s Push the Button game show debuted with almost 5.7 million viewers during ITV1’s Saturday night line-up.
Simon Andrews, founder of the full service mobile agency addictive!, predicts what will be big news at this week’s Mobile World Congress…
The panel at MediaTel Group’s Future of Media Research in London had mixed views on the importance of media research in agencies.
Speaking at MediaTel’s Future of Media Research seminar this morning, James Whitmore, managing director of POSTAR, suggested there is a real opportunity for the industry to look at collecting research more collaboratively, using technologies such as mobile phones.
Is it efficient, economic and effective? That is the question researchers should be asking themselves before deciding what technique/s to use for the best results, according to Andrew Bradford, VP, client consulting, media, The Nielsen Company.
The Independent announced figures for its 20p spin-off title i for the first time in today’s ABC National Newspaper release.
Circulation figures showed a common year on year decrease across the board in today’s January 2011 ABC results.
The second episode of ITV1’s Marchlands attracted an average audience of 5.2 million viewers.