Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.
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One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.
The lords report on news was a balanced read that contained well-meaning recommendations but, until there’s robust legislation in place, can we truly protect the future of news in the UK?
| Maria Iu
The publisher’s client chief on the value of premium content, the delicate art of negotiation and his commitment on snow days.
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
We have become too solutions-oriented. We need to stop and ask questions — and the most powerful questions come from consulting with a range of lived experiences.
Advertisers needed ‘protecting’ 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define ‘protection’ and ‘choice’ will matter most as Origin formally launches next year.
Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
Credos reflects on the ASA’s ad campaign and the benefits of improved public trust, thanks to a better understanding of its role.