The amount of activity in the measurement space confirms that this is what advertisers are most interested in.
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The embattled social-first news startup quietly re-made its web presence in recent weeks with the twin goals of building better consumer loyalty and offering more reliable revenue streams.
Ad revenue held up better than rivals Channel 4 and ITV, but total revenue remained flat even as expenses doubled.
Parts of the ad industry are in rude health; but the particular issues agencies face is a key challenge for anyone who wants our industry to do better.
The most valuable thing we can offer is a neutral, informative space amongst the noise, writes Snap’s UK creative strategy chief.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
Netflix’s ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a “primary driver” of the company’s revenue in 2025 as the streamer looks to beef up its offering for advertisers.
Steinberg steps down after less than two years as Future CEO to relocate his family back to the US.
In the second of a three-part series on social identity and the media, The Kite Factory’s insights chief breaks down the key drivers behind why publishing increasingly provocative content can be irresistible.
In an interview with The Media Leader, LBC presenter James O’Brien decried news outlets’ betrayal of their audience’s trust in their attempt to remain neutral in their political media coverage.