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At The Future of TV Advertising Global, Comcast ads chief James Rooke argued that TV must simplify the ad buying process to make it more attractive to advertisers.

The effectiveness expert told delegates at The Future of TV Advertising Global that dull ads will cost them £27m more a year to build awareness.

Full report available at: Mediatel Connected > AV > Television > Programme Viewing Data > Top Programmes Report

We are not destined to be rivals. Think carefully about what you need to unlearn. Be intentional about challenging a culture that routinely holds women to impossible standards.

When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob. 

Many brands still separate OOH and experiential budgets and agencies. It’s time to combine these channels to maximise creativity, leverage data and drive real return on investment.

Analysis: The agreement is mutually beneficial — Sky gets to retain premium programming and build a consumer-friendly bundle, while Max benefits from immediate market penetration.

A deal was confirmed on Monday.

Nick Manning has decided to write to Santa this year for the first time. Will he get his wishes?

GroupM’s This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.