Advertisers have a challenge on their hands when Gen Z are struggling with the concept of truth and represent a wide range of worldviews as they face up to close-to-home concerns.
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BBC bias has always been a matter of opinion. What was needed was independent research and now we have some from Cardiff University. Its findings do have a clear outcome, but perhaps not in the way expected.
James Townsend speaks to The Media Leader about the challenger agency group’s plans and how it is scaling an “entrepreneurial culture” in new markets.
| Maria Iu
The sales manager on her pivot from account management to sales, the benefits of a good walk and why the art world is less glamorous than you think.
Turner leaves her position as CEO of Route to succeed Belinda Beeftink.
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The Daily Mail’s gaming vertical has over 450,000 followers on TikTok and is looking to expand after testing the market over the past year. Endemic gaming companies have inked commercial deals in the process.
Advertising is an increasingly important business discipline that is gaining a political dimension. This could lead to new and different decisions in where adspend goes.
If we are genuine about the benefits of getting people back into the workplace, we need to be more honest about why people still have such a profound aversion to it.