Leveraging generative AI, a new product, Invibes Fashion Solution, aims to deliver personalised and impactful brand experiences.
More Uk articles
Carers are leaving our industry in droves. We must take action now: let’s start with understanding the contribution that carers bring to the workplace, while increasing representation and giving proper support to employees.
If network agencies run their business like supermarkets, their double-digit margins are unsustainably high, writes the editor-in-chief.
Chief revenue officer Veriça Djurdjevic announced she was leaving in July.
New York Sun owner emerged late in the bidding for Britain’s storied newspaper. Here’s what to know about the anticipated acquisition.
The social video giant has unveiled a new AI-powered suite, measurement tools that “correctly” value TikTok’s contribution to outcomes and an expansion of its Out of Phone initiative.
UK broadcasters have struck a deal with Amazon to bring their free combined streaming platform to Amazon’s smart TVs.
As Sky sues Warner Bros Discovery over its refusal to partner on the upcoming Harry Potter series, is the UK broadcaster potentially facing its Götterdämmerung?
ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.
Advertising is a powerful tool in helping reframe what we should aspire to. How can brands promote sustainable behaviour even when they’re not promoting sustainable products?
