A total of 20m UK homes had access to an SVOD service in Q4 2024, a marginal dip from the previous quarter. Ad tiers for Netflix and Amazon grew slightly last quarter, and there is still room for more, according to Barb.
In a rapidly growing segment, media owners need to form key alliances, retailers should act like media owners and advertisers require strong governance.
Outvertising’s communications co-director joins Jack Benjamin to argue the ethical and business cases for reapportioning spend away from Meta and express the raw impact Meta’s policy changes have had on the LGBTQ+ community.
The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.
According to data shared by Mantis, keywords such as “victims”, “injuries”, “wounds” and “incident” have been commonly flagged by standardised agency blocklists.
Alonuko, Flake Bake, Flora & Curl and Nylah’s Naturals will receive business mentoring and TV airtime.
New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.
Meta claims it’s ‘business as usual’, so will the ad industry hold its nose or will it act on the moral and business cases that question social media?
As well as bragging rights, winners will also receive excellent prizes generously donated by Isba, the AA and the IPA.
During a speech on Thursday, Alex Mahon called for urgent industry action and new regulation to ensure young consumers can find quality news on social media platforms.
