More Uk articles

Ad-funded content on platforms doesn’t work because there are too few platforms and the rents are too high. As media fragments and production businesses suffer, creators must diversify to survive.

JCDecaux’s UK co-CEOs discuss what is driving strong double-digit growth for the OOH company and why JCDecaux is making 2025 its largest-ever year for screen deployment.

UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.

Recent attacks on DEI impact the sector’s creative potential, its financial sustainability and its ability to connect with modern, diverse audiences. Some good work is being done, but there is much more to do.

The tool, in partnership with Scope3, seeks to help advertisers reduce the carbon impact of their media activity.

Katherine Wen argues that the right pay-TV operating system is critical to growth, as international operators target new customer segments including streaming-first, broadband-only and SVOD-loving consumers.

Ocean Outdoor, which runs the sites, will also turn off 19 screens across the two London Westfield shopping centres.

Precision-targeting may be seductive but comes with limitations. Here’s how agencies and brands can navigate the shifting sands of data-driven marketing. 

Ampere Analysis has been crunching the numbers to see if subscription streamer bundling improves lifetime customer value. Bundling with the right partners enables mutual upsells, and a lower churn rate can have a positive overall effect.

The Media Cricket Sixes Day will take place at Teddington Cricket Club.