More Uk articles

UK consumers believe they are most likely to pay attention to online ads from the early evening onwards, according to a new survey by Lightspeed Research and the IAB. While the early evening was the best time of the day for all age groups, the IAB found that for younger audiences there was likely to… Continue reading UK consumers more likely to pay attention to online ads from early evening onwards

The controversial reality programme following the plight of Big Brother star Jade Goody, who is suffering from terminal cancer, helped Living gain its largest ever audience last night with a total of 929,000 viewers.The hour-long programme simply named Jade, which has been heavily debated in the press this week following claims that the channel planned… Continue reading Jade Goody pulls in Living’s largest ever audience

December was a difficult month for terrestrial stations, with all channels recording a year on year decrease in commercial revenue. The worst affected was ITV1 network, which saw revenue fall by 19.5% compared to December 2007, to stand at £88.52 million.The next biggest fall was seen by Channel 4, with a year on year decline… Continue reading TV Market Round-Up – December 2008

Egmont is launching a dedicated in-house customer publishing business, called CanDo, to provide bespoke book publishing for brands.The seven-strong CanDo team, will report to Gillian Laskier, group sales director at Egmont, building on earlier projects such as the Mr Men/Little Miss ‘free for every reader’ book promotion with the Mirror newspaper and on-pack offers such… Continue reading Egmont UK launches customer publishing business

Internet users do not like to be disturbed by advertising while watching VoD content but instead prefer to see ads when shopping online, according to new research from the IAB.The best time to reach out to the majority of consumers with ads is during e-commerce activity, while users are looking for the best deals or… Continue reading IAB: Online advertisers must “respect consumers”

This week’s edition of “The Inside Line” looks at plans for an audience measurement system for mobile media. Each week we will take a key media topic and ask the industry for its opinion.This week’s question:In light of the GSMA’s plans to roll out an audience measurement system for mobile media, what do you think… Continue reading The Inside Line: Audience measurement for mobile media

Condé Nast appears to have started a new LOVE affair with the launch of Katie Grand’s much-anticipated ‘fashion and fame’ glossy title…LOVE, a brand new magazine that promises “edgy and experimental” editorial, hit the shelves earlier this week – carefully planned to fall in line with London Fashion Week – but in times of economic… Continue reading Condé Nast’s new LOVE

ITV has said that more users than ever would recommend its flagship website to friends.A visitor profile survey of 4,268 UK adult visitors to ITV.com in December 2008 has shown that most sections of the site had increased their Net Promoter scores – a measure of loyalty whereby visitors are asked if they would recommend… Continue reading ITV.com users “would recommend site to friends”

Daily Newspaper MarketThe NRS figures for January to December 2008 show that Britain’s national newspaper market was down 2.3% overall year on year.There were big readership increases for the Financial Times and the Guardian in the Quality sector, however, while the Times was also up.In the Popular sector, the Daily Record recorded a readership increase… Continue reading NRS National Newspaper Round-Up: Jan – Dec 2008

Former BBC broadcaster Henry Bonsu and ex-pirate Gordon (Mac) McNamee have joined forces to launch Colourful Radio on DAB in London on March 2.The new DAB station, which will play a mix of soul, jazz, reggae and r’n’b from the sixties to the current day, is expected to go out to a potential audience of… Continue reading Colourful new DAB station to launch in London