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There were varying year on year declines in viewing share for all five of the main terrestrial channels in January, with BBC One and ITV1 falling by 1.0 and 1.1 percentage points respectively.All ViewingBBC One now has a viewing share of 20.7% following its year on year dip, while ITV1’s stands at 18.0%.There were a… Continue reading Television Viewing Round-Up – January 2009

UKTV has signed a new marketing deal with clothes label Ted Baker to celebrate the much-anticipated relaunch of the UKTV People channel as Blighty.The marketing partnership, which is a first for Ted Baker and means the new channel benefits from exposure in the fashion retailer’s shop windows nationwide, is expected to run until March 23… Continue reading UKTV’s new Blighty launches with Ted Baker partnership

Yahoo! has launched a new mobile service intended to be a highly-personalised mobile starting point to the internet.Yahoo! Mobile will be available on the mobile web, as an app developed for the iPhone, and as an app developed for smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows… Continue reading Yahoo! launches personalised mobile internet service

BSkyB is set to launch a new unlimited digital music service that will give users access to millions of songs for a monthly fee in a bid to rival Apple’s popular iTunes service.Any broadband user, in addition to Sky’s 2 million broadband subscribers, will be able to access the service through their computers or televisions… Continue reading BSkyB plans to launch new music service

Channel 4 is set to be the first broadcaster other than Sky to offer the green button interactive service, in a bid to encourage viewers to watch more digital programming.The broadcaster is expected to market its upcoming shows through a ‘bookable trails’ service on Sky, which it hopes will encourage viewers to watch or record… Continue reading C4 set to launch green button ads on Sky

ITV1’s popular crime-drama Whitechapel ended on a high last night with 7.7 million peak viewers – almost 30% of the audience share – between 9pm and 10pm.More than 7.5 million average viewers tuned in to see the series’ conclusion, which starred Rupert Penry-Jones and Steve Pemberton, taking ITV1 well ahead of its rivals during the… Continue reading Whitechapel finale pulls in 7.7 million viewers

In an increasingly restricted, competitive and saturated children’s market, Siobhan Galvin, associate publisher at Egmont Magazines, suggests why the children’s magazine market will defy the downturn in 2009…The children of 2009 have grown up in a vastly diverse world of mass media, rapidly changing technologies and changing social standards. They have access to an infinite… Continue reading How does recession affect the children’s magazine market?

Channel 4 is moving a step closer to a joint venture with BBC Worldwide, as the broadcaster plans to combine its digital channels with some of the BBC’s commercial businesses.The broadcasters are thought to be joining forces to create 4 Worldwide, a joint venture that will comprise Channel 4’s E4, More4 and Film4 digital channels… Continue reading BBC Worldwide and C4 join forces

Two new national commercial digital stations could launch if regulation in the sector is cut, according to a leaked report.The report, by Ingenious Consulting and commissioned by the RadioCentre, suggests that commercial radio could launch a 24-hour national news and speech station and a national music-based entertainment service on the DAB platform, said MediaGuardian.co.uk.However, for… Continue reading Two new commercial DAB stations could launch if regulation is cut

Online video gross media spend totaled $2.12 billion in 2008, up 36% v 2007, and is forecast to continue double-digit increases through 2010 at a moderating rate, according to a US analytics report from AccuStream iMedia Research. The research report, Online Video Media Spend: 2003 – 2010 calculates multiple ad sales components corresponding to annual… Continue reading Online video media spend to increase