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Virgin Media today announced the first three-month advertising trial on its on-demand TV platform, taking place across north London from this week.Royal Mail, John Lewis, Kelloggs and a number of other brands are set to have their adverts broadcast around selected on-demand programmes from Virgin Media TV, Channel 4 and Warner TV.The technology used by… Continue reading Virgin Media Launches First On-demand TV Ad Trial

The IPA’s latest Bellwether survey published today has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history. The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer. The latest downward… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again

A new survey shows that brands will have increased their spend on mobile marketing 150% by 2013 and do not anticipate any impact on budgets as a result of the current economic crisis.The survey, commissioned by 02 and carried out by Vanson Bourne, found that the personalised nature of mobile marketing campaigns means they generate… Continue reading Brands Increase Mobile Marketing Spend

A new survey shows that brands will have increased their spend on mobile marketing 150% by 2013 and do not anticipate any impact on budgets as a result of the current economic crisis.The survey, commissioned by 02 and carried out by Vanson Bourne, found that the personalised nature of mobile marketing campaigns means they generate… Continue reading Brands Increase Mobile Marketing Spend

Although ads for foods that are high in fat, sugar and salt are less frequent on TV, they are appearing more often in press, radio and the internet, according to a new report by the Department of Health.However, the report also reveals that food advertising aimed at children fell across all media by 41% between… Continue reading Junk Food Ads Moving To Wider Media

The future of a joint industry research currency for online is likely to be much clearer after an invitation-only IPA event on Wednesday.In March 2008, JICIMS, the Joint Industry Committee for Internet Measurement Systems, issued a Request for Proposals (RFP) to research companies as a first formal stage in the tendering process for its first… Continue reading Important Week For Online Research Currency

Channel 4 has pulled out of its planned digital radio venture with 4 Digital Group.Shareholders of the national digital multiplex, including BSkyB, Carphone Warehouse, UTV, Bauer Media and UBC were informed by the board’s chairman, Nathalie Schwarz, earlier this morning.An internal announcement is expected to be made to Channel 4 staff at 11am today.A statement… Continue reading Channel 4 Abandons Digital Radio Venture

Daily Newspaper MarketThe national daily newspaper market was down 5.3% overall in September, with all titles in our analysis showing circulation declines.The Independent, Daily Express, Daily Mirror and Daily Star all suffered relatively large declines.The Sun remains the daily title with the highest circulation, at almost 3.2 million copies. National Newspaper ABC Figures – September… Continue reading ABC National Newspaper Round-Up: September 2008

ABC has announced that magazine publishers will soon have the opportunity to publish official six-monthly online figures, alongside their half-yearly print circulation figures.The new reporting standard scheme was successfully introduced to regional media owners last month, and is now set to be extended to include all media owners.ABC has introduced new certificates to include a… Continue reading ABC Introduces Six-Monthly Online Audits To Media Owners

Pernod Ricard, owner of Absolut Vodka, has started legal proceedings against Absolute Radio for the use of the brand name Absolute.MediaTel NewsLine understands that court documents were lodged earlier this week, giving Absolute Radio 14 days to respond.A Pernod Ricard spokesperson said: “We confirm that we have filed a complaint (at the High Court of… Continue reading Absolut Vodka Takes Legal Action Against Absolute Radio