Daily freesheet Metro is set to get a new look from Monday with smaller headlines and extra celebrity news pages.The Associated Newspapers title will be getting “a little makeover” according to the publisher, which is also set to include fewer listing pages.Celebrity gossip pages will increase from two pages to four, though the editorial/advertising ratio… Continue reading Metro set for makeover
More Uk articles
Future Publishing has reported a 9% rise in adjusted operating profit and a 3% boost in advertising in its preliminary results for the year. The publishing group said that advertising bookings in the three months to December were at 95% of their level in the same period last year. Future said it was “pleased” with… Continue reading Future Publishing reports profits increase
New research shows that VOD via TV is watched more often and for much longer than IPTV. The TV 3.0: The Digital and Internet TV Report produced by Continental Research shows that satisfaction with the overall VOD via TV viewing experience is 91% compared with only 62% amongst IPTV viewers. The research suggests that IPTV… Continue reading VOD via TV watched more often and for longer than IPTV
The mobile phone is the favoured digital device amongst 16-30 year olds, narrowly beating the computer into second place, according to a new study carried out by lifestyle research consultancy, Tuned In. The 1,000 person online survey scrutinised how young people are interacting with a range of digital media, with a key area of focus… Continue reading Mobile phones are the most popular digital device among young people
The Chartered Institute of Marketing’s latest Marketing Trends Survey reveals that 73% of marketers believe the UK will be in recession in 2009, and 70% believe conditions for the UK economy will worsen in the year ahead. However, the survey, completed for The Institute by Ipsos MORI, also reveals that 11% of marketers remain optimistic… Continue reading CIM Publishes Latest Marketing Trends Survey
eMarketer’s revised projection for US online ad growth, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is only 8.9% over the $23.6 billion that will be spent in 2008, said eMarketer. In August, eMarketer predicted online ad spending would grow 14.5%… Continue reading eMarketer revises down US online ad growth
The government has withdrawn its plans to award £14 million to Channel 4 to help the broadcaster with the cost of the digital switchover.In a statement today, culture secretary Andy Burnham, said the plan had been overtaken by events because forthcoming proposals on Channel 4’s future funding would be “more wide-ranging”, according to reports.The government… Continue reading Government withdraws Channel 4 funding plans
ITV1’s live coverage of the Villarreal v Manchester United match pulled in almost 6 million peak viewers last night.The UEFA Champions League Group E game, which saw both teams fail to score, attracted 4.7 million average viewers and a 19.9% audience share between 7.30pm and 10pm.Meanwhile, in between the match, BBC One had its share… Continue reading UEFA Champions League scores 6 million viewers
Speaking at MediaTel Group ‘Future of Online’ seminar, Nick Suckley, founding partner of agenda21, said: “I have a problem in that I don’t like any one media owner being dominant… competition is good.”However, Dominic Allon, industry leader, Agency at Google, argued that “the competition is only one click away. If someone does build a better… Continue reading Google: “We want agencies to thrive”
Ibrahimi, speaking at MediaTel Group’s ‘Future of Online’ seminar, said: “We’re expecting between 5% and 8% growth this year – I’ve read many, many reports over the last six months that still maintain double digit growth and I do wonder where on earth they are getting their figures from, because at the sharp end, having… Continue reading Double digit growth forecasts for online are “too optimistic”
