More Uk articles

New research has revealed that consumers continue to feel that the “appropriate” number of ads that appear over the content of the web pages they are browsing is two per hour. The figure, from Dynamic Logic’s AdReaction 5 Study on consumer perceptions of specific forms of advertising, is consistent with the results for the same… Continue reading Over-Content Ads Becoming More Acceptable

BBC One’s new comedy, Sunshine, proved to be a hit with almost four million viewers and a 16.7% audience share between 9pm and 10pm last night.The new comedy drama series, starring Steve Coogan as Bob ‘Bing’ Crosby, attracted the peak audience during most of the hour-long prime-time slot, with an average audience of 3.6 million… Continue reading Sunshine Proves Popular With Almost 4m Viewers

Google has launched click-to-buy ads on YouTube, enabling users to buy items directly related to the videos they are watching.Adverts will appear directly below videos on the video-sharing site, with a link through to retail sites so that users can purchase related products.The first click-to-buy ads are mostly appearing against music videos with links through… Continue reading Google Launches Click-To-Buy Ads On YouTube

BBC One was the only one of the main terrestrial channels to record a year on year rise in viewing share, of 3.9 percentage points, according to the latest figures for August 2008.There was a relatively large decline for ITV1, of 2.2 percentage points year on year.All ViewingBBC One enjoyed a viewing share increase of… Continue reading Television Viewing Round-Up – August 2008

Ofcom has launched a consultation on changes to TV advertising regulations, with the possibility of boosting the amount of TV advertising around peak-time shows.Television channels, including ITV, could be allowed to show an extra 20 minutes of adverts during some mass-audience shows, such as The X Factor, if the regulator agrees.If Ofcom favours this particular… Continue reading Ofcom May Change Peak Ad Time Rules

Michael Grade today underlined options for ITV’s future, following the release of Ofcom’s phase two Public Service Broadcasting (PSB) review two weeks ago.Speaking at the Royal Television Society this morning, Grade outlined two alternative options in response to Ofcom’s report.The first model would see ITV retain its public service status and provide guaranteed levels of… Continue reading Michael Grade Speaks Up About ITV’s PSB Future

London’s Smooth Radio programme controller, Gavin McCoy, has been made redundant after just 18 months in charge of the station.McCoy has left the station as part of a management restructure, following former Global Radio executive Paul Fairburn’s arrival earlier this year as station director.GMG Radio released a statement saying: “London’s Smooth Radio has undergone a… Continue reading Gavin McCoy Leaves Smooth Radio

ZenithOptimedia has downgraded its UK ad forecast for this year and 2009, with significant growth expected to return in 2010. As the worldwide financial crisis hits the sector, total UK adspend is forecast to fall 2.1% this year, with an increase of 1.5% expected in 2009, down from Zenith’s prediction of 5.6% growth made in… Continue reading UK Adspend Forecast Downgraded By ZenithOptimedia

ITV has confirmed a number of senior appointments to its newly-reshaped commercial sales team, led by commercial sales director Gary Digby.Reporting directly to Digby, Mark Trinder and Jeremy Lawrence have been appointed as group account directors for ITV Commercial, responsible for managing senior relations with agencies and clients.Trinder and Lawrence will also be in charge… Continue reading ITV Announces Senior Commercial Appointments

The City editor of the Evening Standard, Chris Blackhurst, has condemned Sir Martin Sorrell’s plans to relocate WPP’s domicile to Ireland.In an article published yesterday, Blackhurst said he disapproved of Sorrell’s decision to move WPP’s British headquarters to Ireland to avoid the threat of higher corporation tax.He said: “I’m baffled by the decision of Sir… Continue reading City Editor Says Sorrell Is Making A Bad Move