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Online advertising will continue to expand in the coming recession – just not as quickly as previously expected, according to a report. Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist in a report on internet… Continue reading Online advertising will continue to expand in the recession

BT has signed a new deal with Twentieth Century Fox to give BT Vision customers access to a range of new and classic film titles.BT’s digital TV service will feature new films from Twentieth Century Fox, such as The Happening, Shine a Light and Dr. Seuss’ Horton Hears A Who, from December 15.In addition, a… Continue reading BT signs on-demand film deal with Fox

Clear Channel is set to roll-out a number of new digital screens in UK shopping centres by Christmas – adding six new centres to its shopping portfolio.The new screens are part of the first phase of a wider shopping centre digital roll-out, which includes the Westfield shopping centres at Merry Hill and Dudley – worth… Continue reading Clear Channel is set to roll out new digital screens

Nick Mawditt, global director of insight and marketing at Kinetic, takes a look at some new research carried out by the outdoor specialist…Despite our ageing population and increasing economic uncertainty, people in the UK are spending more of their time Out of Home and engaging in the activities and lifestyle of the Moving World. As… Continue reading Moving World

Online advertising will continue to expand in the coming recession – just not as quickly as previously expected.Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist.Above-the-line spending traditionally drives brand awareness or consideration, while below-the-line attempts… Continue reading Online advertising will continue to expand in the recession

Kangaroo ads will be sold together with ads around the ITV and Channel 4 websites, according to recent presentations about the joint online venture.Several ad formats for the planned on-demand online service from BBC Worldwide, ITV and Channel 4 are thought to be under discussion at the moment.An agency contact said: “The commercial broadcasters’ websites… Continue reading Kangaroo ads to be sold with web inventory

IPC Ignite has appointed Gareth Williams to the role of ad manager of its men’s lifestyles titles, Nuts and Loaded.Williams, who joined the publishing group in October 2007 from Associated Newspapers, will step up from his former senior sales role and report directly to Ignite’s trading director, Andrew Goldsmith.He will be responsible for the display… Continue reading IPC appoints new Nuts & Loaded ad manager

The Radio Advertising Bureau is set to launch a new consultation service for advertisers, media and creative agencies in a bid to encourage more radio advertising.Ad Doctor, which aims to help individual advertisers to “overcome creative barriers” to use radio as part of their campaign mix, will be rolled out by the RAB this week.The… Continue reading RAB launches Ad Doctor

An ITV study of user reactions to advertising within video on its local website has found no evidence that the ads would adversely affect users’ relationships with it.Of 1200 people surveyed about overlay advertising being trialled on ITV Local, just 9% claimed it detracted from their overall viewing experience – lower than with pre roll… Continue reading Overlay video ads not significantly intrusive

IPC Southbank has secured Elizabeth Arden as a sponsor of its new online advent calendar on womanandhome.com, in a bid to attract users to the site in the lead up to Christmas.Visitors to the women’s magazine site will be able to win daily prizes from Elizabeth Arden’s beauty products and experiences, such as skincare gift… Continue reading Elizabeth Arden sponsors IPC’s online advent calendar