Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week’s upfronts.
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Take a wider view of the industry beyond the daily headline and you will see the future is bright. We don’t appreciate this enough and should say it more often.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.
Rajar Q1 2024 analysis: Commercial radio reached a new record audience in the last quarter with 39.7m weekly listeners, according to Rajar figures.
Bauer’s Hits Radio Breakfast Show has quadrupled its weekly audience year-on-year, according to the latest figures.
Rajar Q1 2024 analysis: Ken Bruce’s mid-morning show on Bauer’s Greatest Hits Radio has reached 4.1m weekly listeners.
Rajar Q1 2024 analysis: Smart speaker listening now accounts for 16.6% of total radio listening, according to new figures.
Google announced significant changes to its search experience through the integration of AI-generated search results. Publishers say they were not consulted and their business models are at risk.
Spotify’s global head of ad sales and partnerships Brian Berner said increased focus on data intelligence and multiformat spots were “critical” parts of longer-term plans for advertising.