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In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)

Audio ads should be optimised for the device they are listened on to improve effectiveness, according to new research.

The outdoor media owner reported $623m in consolidated revenue in Q4 2023.

Media owners and agencies will be able to view incremental reach of BVOD audiences when added to web and app audiences across all devices.

Does anyone actually do ‘advertising’ any more, asks the editor.

The company has struggled to turn large audiences into reliable advertising and subscription revenue, industry sources say.

Ed Couchman, head of sales for the UK and Northern Europe at Spotify, joins Ella Sagar to talk about the company’s advertising ambition, its podcast and audiobook strategy, and kindness as a superpower.

US pay-TV penetration will drop below 50% this year.

Reddit is expected to go public next month. In its S-1 filing, the world got a peek into its finances for the first time.

Agency holding companies are not expecting a swift recovery in tech expenditure, according to their latest earnings calls.